April 28, 2016

Retractable Banners: The New “Must-Have” for Your Company

Does this situation sound familiar? You decide to get a booth a trade show for the first time. You buy a backdrop of some sort, you order some printed material and you spray-mount some posters to foam board and prop them up around your booth. And… you only get a few people stopping by for […]

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May 4, 2015

Zodiac Replaces Battered Flag for Vets

Brian Zabroski, Chuck Allabaugh and Nancy Verespy

Zodiac PrinterActive donated a new American flag to The Veterans Coalition in Pittston, replacing the previous flag which was damaged this past winter.

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August 27, 2014

Does My Business Need an “App”?

Zodiac PrinterActive

In the “old days”, businesses were content to have things like business cards, brochures and TV commercials. With the advent of the iPad, iPhone, and Android devices, a new term came into the public awareness. App.

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July 16, 2014

RGB vs. CMYK. Why All the Fuss?

RGB is an “additive color model”. That is, Red, Green and Blue light is “added” together in various ways to reproduce the millions of colors you see on your screen. However, these same colors do not look the same when printed on paper. Here’s why.

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June 30, 2014

Ideas to Raise your Fundraising Results

The Internet is a powerful partner in direct response fundraising programs. Here are a few ideas that have proven valuable in today’s fundraising world.

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March 3, 2014

Offset Printing vs Digital Printing: Which is Best for You?

Since the advent of the first digital printers in the early 1980’s, people have asked which is better, digital or conventional printing? The answer was, and still is, it depends on what you want to print and how many.

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February 17, 2014

Why Do People Buy?

When you sell a product it’s not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor’s product, and what you can do to motivate them into a repeat purchase in the future.

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February 4, 2014

Designing Ads for Newspapers

In spite of most current opinion, the use of the printed newspaper to promote your product or business is still very much alive and should always be considered as part of the mix when planning out your next marketing campaign.

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January 22, 2014

Best Ways to Get Direct Mail Opened

Direct mail is among the most targeted media channels available and getting your message into the hands of the right person is often stopped at the front door. So the obvious question is: “What are the best ways to get an envelope opened?”

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January 6, 2014

All About Color In Print

Color is funny, actually particular might be a better way to describe it. When you’re designing you don’t always think about color in the same way we think about it.

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