When Negative is a Positive

09 Dec When Negative is a Positive

The art of using negative space in design, especially logo design, has been around a long time. Everywhere you look you can see it if you try. Designing in negative space can be tricky, but when done properly it can portray a simple elegance to a logo that could not be achieved otherwise. Probably the most famous use of negative space in logo design is the FedEx logo, the negative space arrow between the E and the X doesn’t jump out at first, but once you see it, it will be the first thing you’ll notice from then on. A world-wide shipping company with a negative space “arrow” in their logo, perfect.
Looking around, you may find more then you thought. This basic and often overlooked principle of design gives the eye a “place to rest,” increasing the appeal of a composition through subtle means.
Here is a link to a page with a short article about negative space design, and a whole bunch of great examples:
http://vandelaydesign.com/blog/galleries/25-clever-inspiring-beautiful-logos-using-negative-space/