30 Oct Branding, Identity & Logo Design
One of the most common topics of confusion for our clients is the definition of their brand. When talking about your company’s brand – what exactly are you speaking about? Is your logo your brand? Does it have to do with your Mission Statement? Maybe it’s those new, blue, collared shirts you have all of your employees wearing.
The reality is your brand is a combination of all these things and more – and the most important aspect of defining your brand is the realization that it isn’t you who creates your brand. Your brand is created by your customers, your audience, really everyone on the outside has a hand in it’s definition.
How your customers experience your company is your brand. How well you manage their experience directly effects the strength of your brand. How you manage your corporate identity, your message, and all aspects of the customer’s association with you is how you create your brand.
I recently stumbled upon a great article at justcreative.com that talks about Branding, Identity and Logo design. Click the link to read the article and learn the differences of each, you’ll also get a good idea of what you do well and what you might need a little work on regarding your own brand.