30 Jun Ideas to Raise your Fundraising Results
The Internet is a powerful partner in direct response fundraising programs. Here are a few ideas that have proven valuable in today’s fundraising world....
Direct Mail
17 Feb Why Do People Buy?
When you sell a product it’s not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor’s product, and what you can do to motivate them...
22 Jan Best Ways to Get Direct Mail Opened
Direct mail is among the most targeted media channels available and getting your message into the hands of the right person is often stopped at the front door. So the obvious question is: "What are the best ways to get an envelope opened?"...
23 Dec Increase ROI with Direct Mail
As marketers, we are always trying to find new, innovative ways to make our campaigns more effective but we sometimes overlook some of the basics. Here are 5 Simple ways to make sure you are maximizing the effect of your direct mailers:...