Does this situation sound familiar? You decide to get a booth a trade show for the first time. You buy a backdrop of some sort, you order some printed material and you spray-mount some posters to foam board and prop them up around your booth.
And… you only get a few people stopping by for a quick visit. No one seems interested…no one places any orders. What did you do wrong? You didn’t buy a retractable banner!
Retractable banners operate using spring-loaded mechanisms that retract a banner into place when it is not in use. The banner rolls down into the base of the stand. When you are ready to set up your banner, you simply pull the banner up out of the base. After you stretch the banner, you hook it to a mechanism at the top of the stand. Generally, setup and take-down require less than a minute.
The benefits of retractable banner stands are well known to any trade show veteran – they’re portable, convenient and bring attention to your booth. But what type of display is right for you? Here are a few tips for deciding what type of retractable display is best for your needs.
QUALITY: Even if you attend one or two shows a year, having a high-quality display can only be to your benefit. Getting to a trade show and finding out your display is torn or can’t be pulled up out of the stand will not make a good impression and leave you with little or no way to get your message out there.
SIZE: How big should your retractable banner be? It all depends on the size of your booth. If you have a standard 10’ x 10’ booth, a 33”x 80” banner is ideal. It’s big enough to be noticed but not too overwhelming. Generally, a banner/display should not interfere with the smooth flow of your booth, just get the attention of potential customers. Retractable banners also come in “desktop” sizes as well and could be a useful tool for aiding in demos or seminars.
VERSATILITY: A quality retractable banner will allow you to easily change your message. Many companies will purchase one or two banner stands and have several messages printed up for each. They can be quickly swapped out as needed in order to customize your message or rotate your displays daily.
So there you have it. A few things to consider when buying a retractable banner display that will allow you to maximize your message with a minimum of effort.
For more information on retractable banner displays, trade show booth design or other large-format displays, contact one of the account executives at Zodiac Printeractive by clicking here, or call us at 1-800-829-7720