Does this situation sound familiar? You decide to get a booth a trade show for the first time. You buy a backdrop of some sort, you order some printed material and you spray-mount some posters to foam board and prop them up around your booth.......
Zodiac PrinterActive donated a new American flag to The Veterans Coalition in Pittston, replacing the previous flag which was damaged this past winter....
In the “old days”, businesses were content to have things like business cards, brochures and TV commercials. With the advent of the iPad, iPhone, and Android devices, a new term came into the public awareness. App....
RGB is an “additive color model”. That is, Red, Green and Blue light is “added” together in various ways to reproduce the millions of colors you see on your screen. However, these same colors do not look the same when printed on paper. Here’s why....
The Internet is a powerful partner in direct response fundraising programs. Here are a few ideas that have proven valuable in today’s fundraising world....
Since the advent of the first digital printers in the early 1980’s, people have asked which is better, digital or conventional printing? The answer was, and still is, it depends on what you want to print and how many....
When you sell a product it’s not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor’s product, and what you can do to motivate them into a repeat purchase in the future....
In spite of most current opinion, the use of the printed newspaper to promote your product or business is still very much alive and should always be considered as part of the mix when planning out your next marketing campaign....
Direct mail is among the most targeted media channels available and getting your message into the hands of the right person is often stopped at the front door. So the obvious question is: "What are the best ways to get an envelope opened?"...
Color is funny, actually particular might be a better way to describe it. When you’re designing you don’t always think about color in the same way we think about it....
As marketers, we are always trying to find new, innovative ways to make our campaigns more effective but we sometimes overlook some of the basics. Here are 5 Simple ways to make sure you are maximizing the effect of your direct mailers:...
Designing in negative space can be tricky, but when done properly it can portray a simple elegance to a logo that could not be achieved otherwise....
When talking about your company’s brand - what exactly are you speaking about? Is your logo your brand? Does it have to do with your Mission Statement?...