Direct mail is among the most targeted media channels available and getting your message into the hands of the right person is often stopped at the front door. So the obvious question is: “What are the best ways to get an envelope opened?”
Here are a few easy tips:
1. Use a non-traditional size. Avoid the typical #10 or 6×9 mailer. By using alternative sizes, your piece will naturally get attention as the mail is gathered by the consumer.
2. Don’t over sell. Keeping the outer envelope generic does not allow the consumer to make a decision about the mail piece without at least opening it first.
3. Give your mail piece a unique feel. Adding a heavy stock insert, plastic card or a magnet will create intrigue as people determine which mail pieces to review and which to discard.